Maximizing the automation opportunity in direct mail

The good news for direct mail is that most of us are digitally fatigued from some portion of the 3 billion messages we’re exposed to daily. While that’s good news for our industry – with 2.3 billion pieces of physical mail sent annually in the U.S. – it does present some challenges for print solutions providers.

The production of direct mail for transactional, in-plant and commercial printers is far beyond relevant content and personalization.

In this webinar, Avanti, a Ricoh company, and NAPCO speak with a panel of experts to discuss how to conquer the challenges of direct mail through integrated solutions and real-time data including:

• What the market opportunity is for adding direct mail capabilities to your core business

• How data management and real-time information dictates better business decision
  making and the optimization of resources

• Real-world examples of direct mail and MIS success, showing ROI and operational
  success

Is your operation equipped with the right solutions and integration?

When it comes to direct mail, we have you covered.